Some things don’t go better with Coke
Last month we learned that, in an attempt to cut down on litter, the supervisor of Grand Canyon National Park was set to ban sales of bottled water within the park, starting in January of 2011. (Dasani is the brand sold by concessionaires.) But two weeks before the ban was due to go into effect, the head of the national park system balked. Dasani water would stay, out of “concern for public safety in a desert park.” (Never mind that Utah’s Zion National Park had enacted a similar ban, to great acclaim, in 2008.) Soon the relationship between Coca-Cola, which produces Dasani from tap water, and our national parks was revealed: over a period of years, the corporation has given $13 million to the National Park Foundation, a nonprofit that generates private donations for the park system.
Environmentalists are up in arms — about the continued (and continuously promoted) use of disposable plastic water bottles, of course, but more importantly about the heavy influence of corporations in public spaces and debate. There are some angry comments on blogs about the issue, and many people erroneously seem to believe that park visitors would be stripped of any water bottles they carried into the park. Not true. Nor was it likely that the death toll from dehydration would rise. The parks and concessionaries had spent $300,000 developing “filling stations” in preparation for the ban; it’s hard to escape pro-hydration messages in the park (they’re everywhere), and it’s easy to buy reusable bottles on park grounds if you don’t already have them.
For readers who can’t remember what personal hydrological conditions were like 30 years ago, suffice it to say that single-serve plastic bottles of water were not ubiquitous. And yet millions still hiked and camped, carried water, filtered water where they found it, and sometimes waited until they reached their destination (!) to slake their thirst from a fountain or sink.
I hiked and camped in the Grand Canyon in the Pre-Perrier Period. I learned, on a day that I hauled my heavy backpack more than twenty miles across the Tonto Platform and up the South Canyon rim, that thirst can be a great motivator. Our multiple water bottles had long run dry, and we were reduced to eating dry oatmeal in our desperation for calories, with five miles yet to go. All I could focus on was the ice-cold elixir that flowed at trail’s end from a fountain in the dimly lit lobby of the Bright Angel Hotel. (Reader: I survived. I hope this water fountain has, too.)
The Coca-Cola-National Parks fracas seems to be taking on a life of its own, to both groups’ detriment. Dozens of media outlets have picked up on the story, and already more than 94,000 people have signed a pro-ban petition at Change.org. Here’s hoping that the will of the environmentally minded, rather than a corporation representing the interests of its shareholders, will prevail.